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The company was founded by a charming mother-daughter team. After being told it was impossible to create shampoo bars using the same process as regular soap, they nonetheless persevered and defied the odds. Through sheer determination and lots of R&D, their crafty shampoo bars can replace up to six bottles of shampoo and conditioner.
The old adage “leave something in a better condition that you found it” applies to hair too. Simplifying hair-washing by eliminating harsh chemicals like SLS, Shampoo with a Purpose literally leaves the hair in a better and healthier condition than conventional shampoos. The best part is there’s little packaging waste, which means saving the planet just got much easier.
The main cleansing agent is Sodium Lauryl Sulfoacetate (SLSA). This may sound suspiciously close to Sodium Lauryl Sulfate (SLS), a chemical that’s used in most liquid shampoos and is implicated in cancer, hair loss and other unpleasant side-effect. But rest assured that these two are as different as night and day. SLSA is derived 100% from coconut oil and conforms to Ecocert's natural and organic cosmetic standards. You also won’t find are sulphates, synthetic fragrances, animal products, harsh chemicals, propylene glycol, parabens and many other toxic ingredients.