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Introducting to you the ultimate edit of our meticulously researched, tried and tested clean beauty brands. It is our mission to do all the ingredient checking for you so that you can shop ‘healthy beauty’ with confidence. All our brands pass our strict ingredient policy known as The Herbana Standard. This means we consider everything from their eco and organic certifications, ingredient hazard ratings, ingredient sourcing, their ethics and fair trade agreements to their sustainability and end of product life assesment.